The marketing world is known for its love of hiring interns but with
unemployment rates on the rise, are internships really going to lead to new
jobs for graduates? And what are employers looking for?
A new study by Millennial Branding and
Experience reveal an employment gap between employers and students. Even though
91% of employers think students should have between one and two internships
before graduation, 50% haven’t hired any interns in the last six months. In
fact, over three quarters of employers have hired 30% fewer interns into full
time positions of late.
As for social media,
currently only 16% of employers look to social media to recruit and 35% use
those networks for background checks. The majority of them looking to LinkedIn
and Facebook in the hiring process. Thankfully, for those twitter addicts out
there, only 2% check Twitter…for now.
What exactly are these
employers looking for in entry-level talent? Jennifer Floren, Founder and CEO,
Experience found the results rely less on education.
Of all the things
employers look for when hiring entry-level talent, it’s the so-called ‘soft
skills’ that are valued most: communication, teamwork, flexibility and positive
attitude are by far the most sought-after skills. Employers understand that
everything else can be taught, so they look for the most promising raw material
to work with.
If you're looking for an entry-level job, be
sure to brush up on your communication skills and prepare to demonstrate your
positive attitude, adaptability, and teamwork skills.